“Star Trek Beyond” Opens in Plano with Three-Screen, Immersive Experience

Nothing beats going to the movies, a tub of warm buttery popcorn and a dewy drink on hand. Yet Barco Escape, a three-screen immersive display debuting in Plano’s Cinemark Legacy & XD Theater, may have just found a way to make your movie-going experience even better.

Barco Escape uses three parts: a center screen (the one you’re used to seeing) with two angled screens on both sides. The result is a panoramic display that surrounds you in the theater.

What drove the 2011 creation of the Barco Escape? CEO Todd Hoddick points to a continuous need to innovate, especially as cinema competes with home entertainment like Netflix. “We want people to put down the iPad and head to the movie theater for an experience they can only get at the cinema,” he said.

But perhaps the coolest aspect of the Barco Escape screen is that you, fellow Plano resident, have the opportunity to be among the first in DFW to see it. Cinemark Legacy & XD will offer a Barco Escape showing of highly anticipated film “Star Trek Beyond” starting July 22. Feel lucky – the Plano theater is one of the few worldwide with the new technology.

Barco Escape will help “Star Trek Beyond,” an action-packed and visually stimulating film, to surround audiences with the world of Star Trek. “It [brings] the moviegoer inside the movie in a way they would not experience with only one screen,” Todd said.

Don’t worry, Star Trek won’t be the last movie you can see on the Barco Escape. Both “6 Below,” with actor Josh Hartnett and director Scott Waugh, and sci-fi film “The Recall” were shot specially for the Barco Escape and are expected to release later this year.

Barco Escape ultimately hopes to elevate the standards of moviegoing experiences. “We think this will become what people expect when they go to the cinema,” Todd said. “One day my grandkids will ask me if it’s really true that we used to watch movies on only one screen – they will feel sorry for me.”

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1 Comment

  • Why 3 screens? Why not just a giant curved screen? Just like with using 3 monitors to play a computer game, I don’t think I’d like the gap between the screens. Kind of distracting.

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