On June 25 the Dallas Cowboys announced the grand opening of Cowboys Fit Plano, the second development of the state-of-the-art health and fitness center franchise in the North Texas area.
“It is a wonderful day to have Cowboys Fit join Plano. Our citizens will be provided another outlet that will allow them to live a healthy and productive life. We look forward to Cowboys Fit being part of the City of Excellence,” said Plano Mayor Harry LaRosiliere.
Cowboys Fit Plano is a 45,000-square-foot facility located at 4817 West Park Blvd. Suite 800 that features the same cutting-edge equipment used in the Dallas Cowboys’ own training facility. All aspects of the gym are inspired by what the players have been doing for years. Whether it be the equipment, the training techniques or the recovery features, they all have the same “train like one of us” experience central to the original location at The Star in Frisco.
The gym offers Olympic-training platforms, an indoor turf field, a free-weight area, cable machines, Dallas Cowboys-branded circuit area, group fitness classes, HIIT zones, indoor cycling, ample treadmills and more.
“We really have something for everybody,” said Johnny Valdene, CEO of Cowboys Fit.
Built in partnership with Mark Mastrov, Chairman of New Evolution Ventures and founder of 24 Hour Fitness, the location was designed to go beyond the everyday gym and provide an elevated advantage so members can obtain their fitness goals. All trainers are committed to getting their members results.
After an intense workout, the gym recognizes the importance of restoring your body. The Restore lounge offers various techniques like Hypervolt rollers, cryotherapy, hydro massages, air compression, I.V. hydration and more to restore each member’s body.
“We’re very proud to build on the success of the original Cowboys Fit by bringing a second iteration to the Plano community,” said Jerry Jones, Jr., executive vice president and chief sales and marketing officer for the Dallas Cowboys. “Health and fitness are key pillars for our business, so creating another inspiring and motivating environment where people can work out like a Dallas Cowboy was a no-brainer.”
The gym hopes to continue growing its brand and open its third location over the next few months.
To celebrate the opening and ribbon cutting, Cowboys Fit Plano is offering two weeks of free use of the facility to experience this amazing new facility.Cowboys Fit Plano >