This summer will be sweeter than ever with Legacy West’s new sugar stop: Sprinkles. The cupcake bakery opened May 31 and is the fourth location in Texas, following only the three major cities Dallas, Houston and Austin.
Sprinkles founder Candace Nelson grew up overseas, craving chocolate chip cookies and Rice Krispie treats. “In Asia, if I wanted those, I had to make them myself!” she says, ultimately taking action and baking daily with her mother. Candace didn’t consider a career in baking until after the dot com bust. “I saw this as a point in my life to really pursue my passion,” Candace says, and she enrolled in Tante Marie’s Pastry Program in San Francisco. After graduating, she started a custom cake business out of her house, only to realize that special occasion cakes were just that – reserved for special occasions.
Candace dreamed of becoming like the iconic Mrs. Fields one day, and she did – dreaming up Sprinkles. Sprinkles was somewhere dessert could become a daily indulgence and sweeten any day of the week.
During the first year in 2005, Candace and her husband spent 18-hour days at the bakery, scrambling to do everything themselves. “Some nights, we even slept on the bakery floor because there was no time to go home. In hindsight, I probably should have hired a strong team earlier,” she says, looking back.
At Sprinkles, decisions don’t come easily, but there’s no rush. The pink Cupcake ATM holds up to 540 cupcakes at a time and is open 24 hours a day. Customers can choose from cupcakes, ice cream, the Sprinkles sundae (that so perfectly unites the two), cookies and over 50 cupcake flavors that are as classic as red velvet or a little less common, like the lemon coconut. Candace’s favorite is the dark chocolate cupcake: “ultra rich, decadent and topped with real chocolate sprinkles that melt in your mouth,” she describes. Sprinkles doesn’t retire flavors, but has sent a few flavors on “cupcation” to make room for new flavors, according to Candace.
Conventional or not, Sprinkles is consistent in its ingredients and freshness – and that makes it the right place to take a chance and try one of their seasonal flavors, like the lemon blueberry cupcake available only in July. The grand opening weekend of Sprinkles also offered a special Legacy West cupcake made of bittersweet chocolate cake with buttery caramel frosting and a custom sugar decoration.
It’s a sweet start to summer – see for yourself at Sprinkles.Sprinkles Cupcakes >
Additional photos of Sprinkles’ Plano location: