august, 2019

10aug11:00 am5:00 pmBeYOUtiful at The Shops at Willow Bend


Event Details

The BeYOUtiful event at The Shops at Willow Bend will take place during Texas’ Tax Free weekend to tie in both experiential programming and discount shopping for Back to School. During this annual sales tax holiday, customers can buy most clothing, footwear, school supplies and backpacks (sold for less than $100) tax free.

Registration is from 11:00 am to 1:00 pm in Grand Court (between Neiman Marcus and The Food Court). At registration, the first 500 attendees will receive a makeup bag filled with samples, coupons and a list of additional activities!

The full BeYOUtiful Experience includes the following:

“Love thy Selfie” Station
11:00 a.m. – 5:00 p.m., Grand Court
A fun way to capture a memory from the day.

Pop-Up Vendor Market
11:00 a.m. – 5:00 p.m., Grand Court
Check out a wide variety of unique vendors on hand today only.

Prize Giveaways
11:00 a.m. – 5:00 p.m., Grand Court
Local influencer Kirby Minnick hand selected four looks for under $100 that are on display in Grand Court where shoppers can register to win.  The looks are from American Eagle, Forever 21, H&M and francesca’s. Also guests can text BeYOUtiful to 55800 to enter to win one of the beauty gift baskets on display in Grand Court.

Equinox Fitness Class
11:00 a.m., Grand Court
Its a dynamic, physically and spiritually energizing form of yoga that sculpts, hones and tones every muscle in the body. Linking one movement into the next and the presence of mind from one moment to the next, this a great way to experience what Equinox is all about before it opens to members later this year.

Live Makeover with @beyondcasualb
12:00 p.m., Grand Court
Watch hairstylist Joseph and makeup artist Kathy of MYND (formerly Red Door Spa) demonstrate their skills live. Mynd Spa & Salon offers a streamlined menu of tailor-made beauty and wellness services featuring the same seven self-care areas – massage therapy, body treatments, skincare, nail care, haircut and color, makeup, and waxing – from the experts people have come to know and love.

Keynote Speaker: Keisha Howard Gaddis
1:00 p.m., Grand Court
Coach Keisha, the Founder of PEARL Girls, to speak about self-esteem and body image. Keisha Howard Gaddis is a passionate communicator and promoter of girls’ self-esteem who is making a positive impact on the lives of girls, young women, and the people who care about them.

Beauty and Styling Demonstrations
2:00 p.m. – 5 p.m., Grand Court

  • 2:00pm – Fall Fashion Trends by Dillard’s
  • 2:30pm – Basic Skin Care Tips by Origins
  • 3:00pm – Foundation Application by Bare Minerals
  • 3:30pm – Highlight & Contour by Sephora
  • 4:00pm – Eyeshadow Application & The Perfect Lip by MAC
  • 4:30pm – Quick, Easy Hair Do’s by Sweet & Sassy

Freeze Modeling
2:00 p.m. – 5 p.m., Grand Court
Models will showcase the latest fall trends from Forever 21, American Eagle, Evereve, francesca’s, J. Jill and Justice.

Affirmation Board Station
2:00 p.m. – 5 p.m., Grand Court
Guests can paint boards and apply graphics such as BeYOUtiful, Be Awesome Today, Yes You Can, Shine On, You Can Do Anything or I Am Enough and take the board home to decorate their bedroom or dorm room.


(Saturday) 11:00 am - 5:00 pm


The Shops at Willow Bend

6121 W. Park Blvd. Plano, TX 75093