august, 2020

05augallday25Central Market’s 25th Annual Hatch Chile Festival


Event Details

To celebrate the 25th anniversary of its signature Hatch Chile Festival, Central Market has expanded the annual Festival to an unprecedented three weeks, August 5 – 25, featuring more than 400 Hatch-ified products in every area of the store and roasting more peppers than anyone outside of Hatch, New Mexico.

Central Market stores across the state will celebrate the world-famous green chile pepper with new products and old favorites throughout the store. Whether they’re stuffed, sautéed or fire-roasted, the flavor-packed pepper gives any dish a signature punch, and Central Market will show off its amazing versatility. Don’t forget, these roasted peppers freeze beautifully as well so they can be enjoyed long after the roasters stop roasting.

Hatch chiles get their name from the village of Hatch, New Mexico, where they’re harvested only a few weeks out of the year. They aren’t grown anywhere else in the world, and connoisseurs consider them some of the finest. They’re so good that Central Market buys more Hatch chiles than any other retailer in Texas! Over 330,000 lbs. of Hatch peppers will make their way to the 9 Central Market stores across Texas. With more than 100 years of combined roasting experience, shoppers are guaranteed to get the best roasted peppers outside of Hatch!

New Hatch chili products this year include Williams Farm Hatch Peach Salsa, Gustavo’s Hatch Chile Black Bean Dip, Indulge Chocolate Hatch Chile Kettle Corn, Lua Brazil Hatch Brazilian Cheese Bread and more.


august 5 (Wednesday) - 25 (Tuesday)


Central Market Plano

320 Coit Rd