Toyota Announced as Title Sponsor of Texas Music Revolution

This morning at Plano’s Oak Point Nature & Retreat Center, KHYI 95.3 The Range and the City of Plano revealed that the title sponsor to this year’s Texas Music Revolution festival will be Toyota. Toyota’s North American headquarters are currently under construction in Plano just north of Legacy Drive near State Highway 121. This is one of the first community events Toyota has put its name on since announcing its move to Plano.

The VP of Corporate Communications for Toyota North America, Steven Curtis, unveiled the new poster for the Toyota Texas Music Revolution

The Toyota Texas Music Revolution celebrates its 20th year with a move from Southfork Ranch to Plano’s Oak Point Park and Amphitheater this March 25-26. The country music festival’s lineup will include headliners Lee Ann Womack and Stoney LaRue, as well as local favorites like Dallas-based band The O’s, who performed at this morning’s press conference.

Dallas-based band The O’s perform aside Plano’s Director for Media Relations Steve Stoler, Vice President of KHYI Josh Jones, and Deputy Mayor Pro Tem Ben Harris

KHYI Vice President and General Manager Josh Jones described how over the past 20 years TMR has become one of the largest events of its kind in the nation, but that the move to Plano is a welcome change. “We needed a little bit of fresh air, both metaphorically and literally, so I cannot tell you how excited we are to be going to Oak Point Park and Oak Point Amphitheater and to be partnering up with the City of Plano. This is going to be, I think, the single biggest event in Texas Music Revolution history.”

KHYI’s Josh Jones presents Steven Curtis of Toyota with a guitar signed by Lee Ann Womack

Josh Jones, on behalf of KHYI, presented Steven Curtis, Vice President of Corporate Communications for Toyota North America, with an autographed guitar from TMR headliner Lee Ann Womack. Steven described how excited Toyota was to be partnering with KHYI and the city to present this music festival. He followed up by saying, “Being a good corporate citizen means more than building an environmentally sensitive campus or creating jobs, which is what we’re doing, but it also means working with great partners like The Range and like the City of Plano to create great experiences for everyone in the community to come together and share.”

John (left) and Taylor (right) of The O’s goof off with Josh from KHYI (center)

With the music festival’s move, Deputy Mayor Pro Tem Ben Harris touted Plano as the best place to live, work and raise a family, declaring, “If you can’t find it in Plano, you don’t need it.”

Get all the details on what to expect at this year’s Texas Music Revolution, including the lineup, a primer playlist and important “know before you go” info in our full story on Texas Music Revolution 20.

Full Story on TMR 20 > Purchase TMR 20 Tickets >


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