New at the Shops at Willow Bend: Crafted, Paperchase, Fuego, Bullzerk and 10 ° F Rolling Ice Cream

Although the first phase of The Shops at Willow Bend’s $100 million renovation won’t open until next year, the Plano shopping destination recently added five new exciting stores to its lineup of over 125 shops and eateries: Crafted, Bullzerk, Paperchase, Fuego and 10 ° F Rolling Ice Cream.

Crafted offers an artful array of craft beer, small-batch liquor, boutique wines, artisanal food and serving pieces. The store also hosts regular sampling events where a large group of friends can learn from the experts. Crafted is on the Lower Level between Dillard’s and Neiman Marcus.

Bullzerk originated in Dallas and features quirky t-shirts and wearable gear screen printed with original Texas- and Dallas-themed artwork. Bullzerk is located on the Upper Level between Macy’s and Neiman Marcus.

Paperchase is a stationary shop that also offers party goods, gift wrap,  electronics accessories and unusual and creative gifts. A special holiday shops will feature cards, ornaments and seasonal decor. Paperchase is located on the Lower Level of The Shops at Willow Bend near Dillard’s.

Fuego focuses on novelty t-shirts and also carries an eclectic mix of gifts, jewelry and apparel. This is the third Fuego store in Texas and it’s located on the Lower Level near Dillard’s.

10 ° F Rolling Ice Cream features the trendy rolled ice cream from Thailand. The ice cream is flash-frozen on a marble slab and then rolled into flowers and other decorative designs. It’s almost too pretty to eat…almost. 10 ° F Rolling Ice Cream is located at the Food Court.

Read more about the $100 million renovation and expansion of The Shops at Willow Bend here.

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