New at the Shops at Willow Bend: Crafted, Paperchase, Fuego, Bullzerk and 10 ° F Rolling Ice Cream

Although the first phase of The Shops at Willow Bend’s $100 million renovation won’t open until next year, the Plano shopping destination recently added five new exciting stores to its lineup of over 125 shops and eateries: Crafted, Bullzerk, Paperchase, Fuego and 10 ° F Rolling Ice Cream.

Crafted offers an artful array of craft beer, small-batch liquor, boutique wines, artisanal food and serving pieces. The store also hosts regular sampling events where a large group of friends can learn from the experts. Crafted is on the Lower Level between Dillard’s and Neiman Marcus.

Bullzerk originated in Dallas and features quirky t-shirts and wearable gear screen printed with original Texas- and Dallas-themed artwork. Bullzerk is located on the Upper Level between Macy’s and Neiman Marcus.

Check out these unique gift ideas from our newest retailer, Bullzerk! Now open on the upper level near Macy’s. #shopwillowbend #plano

A photo posted by The Shops at Willow Bend (@shopwillowbend) on

Paperchase is a stationary shop that also offers party goods, gift wrap,  electronics accessories and unusual and creative gifts. A special holiday shops will feature cards, ornaments and seasonal decor. Paperchase is located on the Lower Level of The Shops at Willow Bend near Dillard’s.

Fuego focuses on novelty t-shirts and also carries an eclectic mix of gifts, jewelry and apparel. This is the third Fuego store in Texas and it’s located on the Lower Level near Dillard’s.

10 ° F Rolling Ice Cream features the trendy rolled ice cream from Thailand. The ice cream is flash-frozen on a marble slab and then rolled into flowers and other decorative designs. It’s almost too pretty to eat…almost. 10 ° F Rolling Ice Cream is located at the Food Court.

Read more about the $100 million renovation and expansion of The Shops at Willow Bend here.

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