When Justin Timberlake came to perform in Dallas last January, he liked his pre-show slice of cake so much that he shared it with his family. That particular cake was custom made by Jaime Wiggins, owner of Plano-based Amazeballz, and her team. Jaime laughs when she recalls meeting him, “We were such dorks and just said, ‘Hi. We made you a cake.’”
Over the past year, Jaime has had many star-struck moments with famous musicians. She gave P!nk a cake with a picture of the pop star’s face resting on a mountain of sparkly pink and black cake balls. For Korn and Alice in Chains, Amazeballz made a cake covered in miniature album covers, edible silver chains and black cake pops spelling out their names. And Justin’s cake had three tiers: The bottom was frosted black, the middle matched his shirt and coat in the “Man of the Woods” music video and the top resembled a tree ablaze in orange icing flames.
“Justin Timberlake was the first celebrity we made a cake for, and we were freaking out inside so much,” said Jaime. “When we met Luke Bryan, he had eaten our cake balls before I got to meet him, and when it was my turn, I told him I made them. He was so sweet and just kept telling me how good they were.”
Although Jaime has been delighting the Plano community with her sweets for five years, Amazeballz only started baking for celebrities last January. The executive chef for Center Stage Events, who happens to be Jaime’s friend, calls her from time to time to request cakes for bands in town. She gets excited, but it’s actually the musicians who are the lucky ones – they get to enjoy Amazeballz’ famous cakes and cake balls in delectable flavors like red velvet, birthday cake, wedding cake, strawberry, lemon, Oreo and s’mores.
Last September, Jaime was asked last-minute to make a cake the same night for Eric Clapton’s Guitar Festival. So, in between delivering one cake to a wedding and another to a 25th anniversary party, Jaime’s team threw together a simple cake sprinkled with chocolate guitars. Eric’s team only had one request: It must say “Happy Birthday, Bill” somewhere on it. Later, Jaime found out that Eric presented the cake onstage to his emcee, Bill Murray, as a birthday present.
Amazeballz has also made cakes for Cher, The Jonas Brothers, The Chainsmokers, Dead and Company, Chris Young, Ariana Grande, Marin Morris and Aaron Watson, among others. “It’s been really cool getting to do cakes for celebrities,” said Jaime.
Although she has her dream job now, Jaime actually stumbled into it. She had been working at a mortgage company for 20 years when she first heard about cake balls. “I thought it was diet cake because it was so small!” she said. Even so, Jaime was intrigued, so she started making them at home. Everyone in her office loved them – one co-worker called them “amazeballz!” and the name stuck – and she had 25 dozen orders for Thanksgiving in 2012.
After spending five months baking until 11 every night after work, Jaime quit her day job and started baking full-time. She opened her first store in Downtown Plano in May 2015, then opened two more in three years – one in Garland’s Firewheel Town Center and one in Allen.
In the beginning, Amazeballz offered only cake balls, but when people started requesting custom cakes more and more, Jaime hired decorating staff to help her out. “My shop girls are amazing. They help me come up with new ideas,” she said. “My favorite part of my job is seeing the different creations that the girls make.”
Amazeballz makes custom cakes and cake balls for birthday parties, weddings and other events. Find more designs and contact information at the website below.Amazeballz >