ROSAesROJO, a nonprofit benefiting Hispanic women through health and wellness information, announced its official rebranding to SuperVive earlier this month.
The nonprofit, who we featured in our 2023 women’s edition, started as a cancer prevention tool, which has since expanded to chronic disease prevention with a community-based approach.
“Our journey has always been about empowering Hispanic women to take control of their health,” said Aideé Granados, founder and executive leader of SuperVive. “This evolution is not just a name change – it’s a reflection of our growth, the resilience of our community, and the impact we are making together.”
The nonprofit previously used the SuperVive name in its mobile application, SuperVive Comunidad, and the SuperVive podcast.
After discussing with funders, participants and community partners, the SuperVive community agreed that a rebrand would better align with the organization’s mission and vision.
For the logo, SuperVive partnered with Beautiful Beast Agency to come up with a design featuring vibrant colors and a bold ‘V’ symbol, which the organization said symbolizes companionship, hope and inclusivity.
“Our vision has always been rooted in the belief that health care is a human right, not a privilege,” said Granados. “SuperVive strengthens our ability to bring education, resources, and community-driven solutions to those who need them most.”
According to a press release, SuperVive is also expanding access to digital health resources, enhancing community outreach efforts and strengthening peer-support wellness programs.
