On Oct. 15, Dungeons & Dragons: The Immersive Quest is coming to Plano.
The hourlong experience takes participants through a journey where they choose what type of adventurer they want to be and go on a quest to “embark on a mission to retrieve a powerful magical gem from the clutches of a fearsome dragon.”
According to a press release, the experience includes a live immersive theater, cinematic video storytelling, scenic design, soundscapes, interactive multimedia stations and themed food and beverages.
“Our goal with this experience is to bring the magic of Dungeons & Dragons to life like never before,” said Eric Brouillet, president and founder of Vibrant Marketing. “Every element has been thoughtfully designed for authenticity, immersing both longtime fans and first-timers into the rich and dynamic world of D&D. This is an epic adventure for the whole family.”
Dungeons & Dragons: The Immersive Quest was previously stationed in Toronto and is making its second stop and first United States installment in Plano.
“For more than 50 years, Dungeons & Dragons has united millions of players through epic storytelling, boundless imagination and the thrill of adventure,” said Matt Proulx, senior vice president of global experiences, partnerships and music at Hasbro. “After enchanting fans in Canada, ‘Dungeons & Dragons: The Immersive Quest’ is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before.”
The exhibit will take over the former Minecraft Experience space, 2712 Central Expressway, bringing another traveling immersive experience to the area.
