Destination Porsche, a new dealership concept for the brand, has been approved to open their first U.S. location of the concept on currently underdeveloped land located off of Tennyson Parkway and Dallas Parkway.
The Porsche dealership will be housed in a 250,000 square foot, two-and-five story building, which will feature a two-story showroom service area and a three-story parking garage that will accommodate 454 garage spaces and 235 surface stalls.
“[Destination Porsche] further extends the boundaries of the traditional 4S shops, creating an experience centre for all Porsche enthusiasts to visit with family and friends at any time,” Porsche said in a press release. “The new ‘Community Experience’ aims to make the Porsche Centre a space for Porsche owners, fans and enthusiasts to connect.”
“This is a new concept for Porsche being done all over the world. There are a few already being built. This will be one first in the United States,” William “Bill” Dahlstrom, a land-use attorney representing the applicant, said. “They are really focused on creating a new environment for Porsche enthusiasts.”
The new dealership would relocate the current dealership from Plano Parkway to provide the next-door Audi dealership space to expand.The new facility will include three indoor, air-conditioned vehicle registration lanes for those seeking service on their cars. The lanes move through floor-to-ceiling windows where those waiting for their car to be serviced can watch other cars being serviced and other functions of the dealership.
“This is a place for Porsche enthusiasts from all over the region are coming to congregate, to learn more about Porsche, have a vehicle serviced or maybe even shop for vehicles,” Dahlstrom said. “Destination Porsche, I think, has several different meanings.”
Though the zoning approval was preferential toward highly-skilled workplaces, the car enthusiasts in the committee assured each other that the technicians are highly-specialized and highly-skilled, satisfying the recommendations of the city’s planning department.
“This is actually our first Porsche Destination design in the country,” AutoNation representative David Serra, said. “We’re projecting amazing growth in the business because we’re doubling our capacity for service and we’re doubling our capacity for sales, so we’re extremely excited for the opportunity to grow our business within the city of Plano.”
The development passed in the planning and zoning committee 7-1, and will go to Plano City Council on Jan. 8 for approval.
“This is and will be our home for the next 30 or 40 years with this level of investment in our dealership,” Serra said. “This is definitely a long-term play with us, especially with this brand.”