Basil Bassam moved to Plano from Memphis two months ago and immediately began work on the new sneaker store he opened April 17 at The Shops at Legacy. The shop is called Prized Kicks, and carries a constantly changing collection of more than 500 sneakers including Nike, Adidas, Air Jordan, Yeezy, with new inventory arriving daily. The shop buys, sells, and trades shoes as well.
“I’ve been into sneakers since I was a kid, following my obsession with Michael Jordan. I began reselling back in 2006 as a teenager when I realized the value of Air Jordan sneakers,” Basil shared.
The idea to open the shop in Texas spurred from a visit Basil made to Dallas to see his brother. While here, he found that there were not as many shopping opportunities for sneakers as he expected. He decided Plano would be a great spot for his first store.
Since its opening a little more than a week ago, Prized Kicks has already been visited by Dak Prescott of the Dallas Cowboys. With his own purchases, Dak gave the store his stamp of approval.
Prized Kicks is located on the south side of The Shops, east of Bishop Road.Prized Kicks on Instagram > Prized Kicks on Facebook >
5800 Legacy Dr. Suite C4A
Plano, Tx 75024