The Palm Tree

Spring is just around the corner and palm trees are already popping up in Plano. Wait, what? Yes, it’s true, a couple of fashion-savvy entrepreneurs have opened their newest location of the The Palm Tree boutique right here in town.

Fresh, fast fashion paired with fabulously fine-tuned customer service is in full bloom at this locally owned womens’ boutique. Located in West Plano at Preston Park Village, The Palm Tree delights female shoppers with a curated selection of contemporary and classic apparel, intimates, footwear, jewelry and accessories along with gift and home items in a sleek boutique setting.

Coveted brands carried include Joanna Gaine’s Magnolia Home fragrance collection, BaubleBar, Gorjana, Quay Australia, Z Supply, Sheila Fajl and Capri Blue. Most items in the store are under $50, making it easy to put together a head-to-toe, on-trend look without busting a budget.

The Palm Tree is a family business, locally owned and operated by husband-and-wife team Rebecca and Colin Grunewald. Colin’s mother Molly Ruschhaupt started the first location in Victoria, Texas in 2007. When the online side of the business was booming, Molly asked her son and daughter-in-law to come on board to help manage the business. Colin and Rebecca realized this was a great opportunity, so they bid their lives in the corporate financial world farewell.Rebecca shared, “Colin comes from an entrepreneurial family, and we saw the enormous success [his mother] was having online and in Victoria, and we thought we can build on this. The transition from corporate finance to owning our own retail business was a perfect fit, as I have always had a great love of fashion, and even interned at Nicole Miller in New York.” Colin and Rebecca opened their first location in 2015 on the Denton Square, then a Grapevine store in 2016 and the Plano location last June.Colin handles the accounting and business development side while Rebecca is the fashion curator and customer service guru. She stocks a fast-moving collection of both classic and trendy pieces to fit most budgets. “Customers absolutely love our selection of denim because you get the look and fit of designer denim without the hefty price tag.” The Piko tops made from bamboo are also a hot commodity and closet must-have, according to Rebecca.

The boutique’s layout is bright, inviting and easy to shop, with an assortment of items that appeal to women of all ages. Rebecca says it’s not uncommon to have mothers and daughters shop together and both find things they love.

So, a palm tree in Plano? It’s not far fetched after all.

Hair and Makeup: Ruth Landa; Models: Nora Tran and Chanler Hagens; Location: WOW! Drips & Donuts