In July, Plano-based movie theater chain Cinemark achieved its highest-grossing domestic box office performance in the company’s 40-year history.
“This month’s record-setting result validates consumer enthusiasm for experiencing films in an immersive, larger-than-life, cinematic environment is as strong as ever,” said Sean Gamble, Cinemark president and CEO in a press release from the company. “As has clearly been demonstrated time and again over the past two years, a theatrical release provides an elevated viewing experience that delights audiences, increases promotional impact, builds significant cultural moments, and generates enhanced value for all forms of content.”
Some of the movies that contributed to this achievement include Barbie, Oppenheimer, Mission: Impossible – Dead Reckoning Part One and Sound of Freedom.
According to a KVUE report, Barbie earned $155 million in ticket sales across 4,243 theaters in North America and Oppenheimer earned $80.5 million from 3,610 theaters across the US and Canada. Cinemark has 516 locations across the United States and Latin America.
Part of this record-breaking success could be attributed to the “Barbenheimer” trend on social media, where people aimed to watch both Barbie and Oppenheimer as a double feature when it was announced that the two films would premiere on the same day. Part of the trend was debating which one to see first, either the three-hour film about J. Robert Oppenheimer, the man behind the development of the atomic bomb, or the brightly-colored film featuring childhood-staple-toy Barbie finding out what the real world is like.
The last time Cinemark saw success like this was earlier this year when The Super Mario Bros. Movie, Air, John Wick: Chapter 4, Dungeons & Dragons: Honor Among Thieves, and Scream VI combined forces on April 8 to give the company’s theaters their highest single day of attendance since Christmas Day of 2019. In one single Saturday, the company sold more than 1 million tickets.
Some of the upcoming theatrical releases for the company include Teenage Mutant Ninja Turtles: Mutant Mayhem on August 2, The Nun 2 on September 8, Dune: Part Two on November 3 and The Marvels on November 10.
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