More than 20 years ago, Dee Frazier quit her decades-long corporate career at Target to follow her dreams.
“This is kind of my second half of life because I worked in business before, but I have a degree in commercial art and graphic design,” Dee Frazier says.
“For years, everybody said, ‘You need to be designing and working with homes,’ and for years I would do that for neighbors and friends and family.”
Now, Dee Frazier leads D’KOR, an interior design firm serving the Dallas-Fort Worth area and Austin.
D’KOR is a full-service design firm that works with clients in the beginning stages of building a home, handles remodeling projects and provides custom furnishings.
Dee brought the business to the Plano area after living here briefly during a relocation for her husband’s job.
“It really lucked out because we really like the Dallas area, and when it came up that we were coming back here, it felt like home,” Dee says.
She started the business out of her house but moved to a studio within nine months.
After running D’KOR for over 10 years, Dee is taking a step back and giving her daughter, Danielle, the reins. Though Danielle went through law school and established herself as an attorney in Missouri, she was destined to follow her mom’s footsteps.
“I found that I did not enjoy that line of work as much all through college and law school and even into my career,” Danielle says. “I had actually been helping her [Dee] in the summers in her studio and with her social media presence and really just found more inspiration in our line of work within the interior design world than I did working as an attorney.”
Danielle says many of the skills she learned as an attorney are transferable to her new career.
“Being able to use my creative side, which I wasn’t able to do as much as an attorney, was what really drew me to be able to join our business and really take it from there,” Danielle says.
Danielle took over D’KOR as CEO in 2022 after working as a principal designer with her mother for two years. Over the years, the pair’s projects have been featured in Luxe and ELLE Decor. Their Instagram account, @dkorhomeinteriors, displays their work over a variety of styles and in many locations, even nodding to inspiration from other designers.
The Instagram account also links to a blog that the designers have built over the years where they post some of their favorite projects, design tips and goings-on in the local interior design community.
“It allows us to really flex those creative muscles and it’s a new adventure every day,” Danielle says. “Our new challenges open up a wide range of new opportunities when you’re designing to what a client is wanting.”
