Neighborhood Goods, a Dallas-based startup hoping to create a modern alternative to the traditional department store, will open its first location this November in Legacy West in West Plano. The brand aims to foster a new culture around shopping with rotating activations of different brands for varying lengths of time, as well as daily event programming.
The first wave of brands to join Neighborhood Goods include fashion, accessories, home decor, family and wellness. A few of the brands revealed so far include Stadium Goods offering sneakers and streetwear; The Inside, a direct-to-consumer home furnishing brand; Desmond & Dempsey providing luxury pajamas; Allswell, a mattress and bedding brand; Buck Mason, a modern menswear brand; Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand; Primary, a colorful kids clothing brand; hims, a men’s wellness brand focused on personal care; MeUndies, an underwear and loungewear brand; and Hubble, an adorable contact lens brand.
“When we set out to curate our launch lineup, we planned to sign 10 to 15 brands for the Legacy West location,” said Matt Alexander, co-founder and CEO of Neighborhood Goods. “Now that we’ll be launching with 25 to 35 of some of the most dynamic brands — established and digitally-native startups alike — we believe it represents a resounding endorsement of the concept and the opportunity in the space. Brands, property developers, and consumers are all clamoring for new types of retail experiences and, with this group, we believe we’ll be delivering something very special.”
Neighborhood Goods will offer an in-store dining option for its customers: Prim & Proper, created in partnership with Front Burner Restaurants, the mothership behind local restaurants Legacy Hall, Haywire, Sixty Vines and more. Alexander says that Prim & Proper is designed “to be a comfortable, unique, and welcoming space from morning to night. From prim to proper.” Its menu will feature shareable plates, casual-dining staples and creative cocktails.
In addition to its own restaurant, Neighborhood Goods will also house its own concept, The Residency, where customers will find a thoughtfully curated collection of products from local and pilot brands.
Coming this November, Neighborhood Goods seeks to craft a cohesive and immersive retail and social environment for customers to explore and for brands to grow.Neighborhood Goods >
Editor’s note: This story was updated to provide more information on Prim & Proper.