When Katie Lane was preparing to go back to work in 2013 after having her first baby, she realized she didn’t want to be away from her daughter all day. She received a job offer but turned it down. Utilizing her graphic design education and lifelong love for art, she began making downloadable, printable invitations and selling them on Etsy. She named her business LaneLove Design.
“I created a bunch of downloads for all kinds of events, but for some reason, my wedding ones sold way more, so I started focusing on wedding invitations,” Katie said. “I decided shortly after to switch my focus to local business. I started advertising locally and going to networking events to meet people in the wedding industry.”
Her shift from selling on Etsy to creating custom wedding invitations for Dallas-area brides happened in 2015. LaneLove moved into a brick and mortar space in West Plano last year and rebranded to LaneLove Paper Co., spreading its range of services even farther.
“I took over and bought another stationery company that was in this location, Printing With Pizzazz. She was here for 11 years and ready to retire. We met through my paper rep and we meshed really well, and figured I’d be the perfect person to take over her clients,” Katie said.
LaneLove offers consultations for brides through which they can customize invitation suites which include the wedding invitation and all of the paper goods sent along with it. The team is currently offering in-person consultations with CDC guidelines in place including face masks, social distancing and regular surface sanitizing.
“Each of my clients has a specific style, and we create together with that in mind. I take their ideas and I push it a little further to make something unique,” Katie said.
In each meeting with a potential client, she runs through all colors, papers, fonts and possible designs. She defines her personal style as refined, elevated and luxe with modern romantic touches, but specializes in adapting to her client’s needs. Her thought process is guided by how she wants invitees to feel when they open up the wedding invitation.
“’What do you want your guests to expect based on your invitation?’ is the guiding question. I take little details, maybe stories of how they met, or florals or patterns they love, and incorporate them into the invitation,” Katie said.
On top of being a hub for invitation design, LaneLove Paper Co.’s shelves are filled with plenty of pretty paper products for other events both large and small. LaneLove is also an event and meeting space in addition to a coworking space. There are hourly or monthly membership options for using the workspace.
LaneLove Paper Co. >
