Natalia Veronica

Paintings, Purses and Passion

Whether working in her studio in a denim-on-denim outfit, or modeling a sleek trench coat and Jimmy Choos for Instagram, Natalia Jones always looks her best. But even more impressive than expertly put-together outfits is her artwork, which Natalia incorporates into her accessory designs as a way to “bring art into the everyday.” Natalia is owner, social media manager and artist behind Natalia Veronica (NV), an accessories and home décor company that borrows her first and middle name. 

Growing up in New Orleans, Natalia learned to appreciate creativity and culture from an early age. She spent hours watching her seamstress mother at her sewing machine and her architect father at his drafting board, learning how to sew and sketch. In 1997 she moved to Dallas to study fashion design at The Art Institute of Dallas and has lived there ever since, channeling her parents’ talent and work ethic in her own life.

“After a lifetime of sketching and painting, I decided to start showing my artwork and began participating in art shows,” explained Natalia. “This sparked an idea to incorporate my love of fashion design and art, which led to the creation of my brand Natalia Veronica.” Now, she uses her gallery-exhibited artwork to create fashionable and functional products, always with her paintings as the core of inspiration. 

Natalia Jones of Natalia Veronica // photos Tim Sporcic
Natalia Jones of Natalia Veronica // photos Tim Sporcic

Although a trendy young woman herself, Natalia does not necessarily design products for women. In fact, she’s proud that her customers come in a mix of ages and genders. “Whether it’s a customer shopping for original art or well-designed merchandise, the customer is drawn to my items because they stand out from other mainstream products,” said Natalia. “I design with the idea that each piece is unique, and all customers can appreciate that concept.” 

As the artist and owner of NV, Natalia is her own designer and patternmaker. She chooses fabrics, hand paints select items and cuts all fabrics for construction. Additionally she finishes products once they are constructed by local female contractors, and prints her own limited edition prints. In this way, she can be efficient while maintaining full control over the company.

So far, some favorite pieces she’s made include the Elysian Convertible Bag and the Delery Minibag, both of which can be worn in a variety of ways. In fact, functionality is essential to Natalia. During a previous stint working with luxury goods, many customers used to tell about the importance of uniquely beautiful and practical products. And Natalia never sells products she wouldn’t want to use herself — like the Maryite Crossbody Bag that she never leaves home without. 

Admire these one-of-a-kind creations by visiting her pop-up shop at The Shops at Willow Bend, where Natalia will be working rent-free through the end of March due to winning The Shops’ “Battle of the Pop-Up” contest. Although she does sell NV products in other stores, including the Shops of Highland Park Dallas and Temple Boutique in New Orleans, this is the first time Natalia has operated an NV-only brick-and-mortar store. 

Customers can expect to see a full assortment of her art-infused merchandise, including handbags, accessories, home décor and stationery goods, at the pop-up shop. Look for the new velvet collection, which Natalia describes as “classic and always stylish.” Her CoCo collection is on display as well, which revolves around a painting called “CoCo” of a strong woman surrounded by pink. Ten percent of October sales from this line will be donated to breast cancer research.

At the end of the day, Natalia is just a regular woman who loves visiting family and hanging out with her labradoodles. But underneath her unassuming exterior is an artistic flame that can’t be extinguished. “I am proud of the work that I have been able to accomplish with my art,” said Natalia. “I can’t wait for the great city of Plano to stop by my new store.” 

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