Wyndham launches new brand with first location in Plano

Wyndham’s new extended-stay brand features an innovative and efficient new construction prototype. Photo by Wyndham Hotels & Resorts.

Wyndham Hotels & Resorts has launched a new extended-stay brand in Plano under the working title “Project ECHO.”

Wyndham Hotels & Resorts is the largest hotel franchising company in the world with 9,000 hotels across over 95 countries. Wyndham’s new brand is set to open 72 hotels, with the first ground broken in Plano this month.

“This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended-stay hotel brand,” said Geoff Ballotti, president and chief executive officer of Wyndham Hotels & Resorts. “Demand for extended-stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation’s leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all-new construction brand, starting with this important and growing Texas market.”

The hotel is owned by Gulf Coast Hotel Management 3 and will sit on just under two acres of land and include a lobby, fitness center, guest laundry, and 124 300-square-foot rooms, with single-and-two-queen studio suites with kitchenettes.

“This new development will offer a modern, extended-stay product with all the conveniences of home for both leisure and business travelers visiting north Texas,” said Ian McClure, chief executive officer of Gulf Coast Hotel Management. “We were attracted to Wyndham for this project due to their expertise and how this new brand is custom-designed with the developer in mind.”

The hotel is located along the southeast corner of Highway 121 and Rasor Boulevard in Plano and is expected to open in the second half of 2023.

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